Seeking escape from pervasive bad-new morosity I quickly discovered some really good and uplifting aviation activity in Georgia, which recently launched a two-part promotion, Georgia Airports Mean Business. Along with this YouTube video, which the state also distributes on DVD, is the printed and online 2011 Georgia Statewide Airport Economic Impact Study, which covers the states 104 public-owned, public-use fields.
In 1992 the economic contributions of Georgia’s airports was $16.8 billion; it’s grown to $62.8 billion, with 471,100 jobs with a $17.8 billion annual payroll. But that’s not the really good news. That’s reserved for the impetus for the branded promotion effort.
“Those of us in aviation, whether we’re pilots or on the infrastructure side, we get it,” says Carol Comer, director of intermodal transportation (aviation, rail, and waterway) for the state department of transportation. “The harder sell is for the family in a rural area who may have never been on an airliner, much less general aviation airplane.”
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