In the overwhelming number of comments to last week’s Aviation Has the CFIs it Deserves, pilots, instructors, and flight school owners clearly confirmed the veracity of AOPA’s survey that identified the leading causes of aviation’s 80-percent dropout rate. You can file the majority of their shared experiences under poor educational quality, poor customer focus, poor information sharing, and (just once) poor community.
The pressing question now, however, is: What are we going to do about this, who is going to do it, and when are we going to take action? Timing is critical because this may well be our last chance to give aviation a future. As the American plutocracy soaks up what remains of the income the rest of us still earn, the pool of potential pilots with the resources to see training through to certification continues to evaporate. Our only hope is to seal every leak in the sustaining pilot pipeline.
Acting on its survey results, AOPA’s first step will be giving new life to Flight School Business News (aka FSBN, pronounced fizz-bin). AOPA Publications is now evaluating its medium and content, said Jennifer Storm, director of public relations and leader of AOPA’s Flight Training Student Retention Initiative. (She is uniquely qualified, an active CFI with a master’s degree in education, majoring in instructional design and online learning.) Right now it seems the publication will be digital and descriptive, with face-to-face forums at major aviation events.
For the unfamiliar, FSBN was conceived in the early 1990s, when we at Flight Training magazine realized that flight school operators were pilots with insufficient knowledge of essential business practices. We attempted to fill in the blanks with prescriptive how-to articles and descriptive snapshots of other school’s successful practices in a monthly 8-to-16 page newsletter. It was well received by the 1,000 or schools that received it, but given the dropout rate and AOPA survey results, it would safe to assume that few schools acted on the information it provided.
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